Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. When life sciences brands implement a marketing campaign without data-driven insights, ...

Krista Neher is the CEO of Boot Camp Digital, a 6X best-selling author, international speaker & recognized digital marketing thought-leader. I speak to thousands of businesses a year. I work with the ...

Effective customer experiences get a boost with the right digital analytics. Today’s customers frequently interact with organizations sharing valuable data through countless touchpoints. While privacy ...

This concentration focuses on gaining insights into the market and its customers. Marketing Research introduces basic survey and analytical methods for studying consumer attitudes, opinions, ...

Marketing analytics revolves around data – data related to consumer behavior, competitive context, channel performance, campaign outcomes, and market trends. Measurement in marketing, on the other ...

NEW YORK--(BUSINESS WIRE)--Billups, a global OOH managed services agency helping advertisers and agencies strengthen media performance through a patented analytics and measurement platform, is ...

Cultural institutions embrace digital media and use it as a means to communicate and promote their activities, and also to interact and engage with their audiences. Digital Analytics can help to ...

NEW YORK--(BUSINESS WIRE)--Digital workplace analytics provider SWOOP Analytics today officially launched its newest product – SWOOP Analytics for SharePoint intranet, providing easy-to-understand ...