Google took the wrapper off Analytics today. It is a rebranding of their Urchin acquisition from earlier this year. It works in much the same way as MeasureMap ...

Google Analytics is an incredibly valuable tool for businesses of all sizes. However, because of the complicated terms and metrics involved, it can be challenging to understand. This guide will ...

If there’s one thing that’s desirable for all businesses, it’s profit—or at least the struggle to attain and maximize it. In today's digital era, securing a solid ROI, establishing a brand and gaining ...

The familiarity of these features might be welcomed by your website users but it might also make you more reliant on Google services. The Google Maps Platform has added a bunch of new features for ...

Google is no stranger to acquisitions, and their latest purchase makes company Urban Engines part of the Maps team. But what is the purpose of this merger? Urban Engines has been collecting ...

Read this guide for an overview of Google Analytics and how you can use all the data to your advantage to boost your SEO and digital marketing. Peter Drucker once said, “If you can’t measure it, you ...

SAP is planning to connect its analytics software with Google’s Maps and Earth software, allowing users to mine insights from plotting business data against locations around the world, the companies ...

Google acquired Urban Engines, which will become part of the Google Maps team. Urban Engines has a technology called “urban OS” that the company describes as an intelligent software overlay for the ...

Few things are as important as analytics if you want to succeed on the web – which is probably why Google worked hard to develop a powerful Google Analytics tool. The upcoming version of Analytics, ...

As a business owner, you might have heard about — or are already using — Google Analytics. Today, millions of businesses use Google Analytics. If you are one of them, it is necessary to know how you ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. As a business owner, you put endless work into getting ...