Today, the importance of a good marketing strategy is undeniable if you want to grow your business. However, figuring out which one works best can be quite challenging. Based on our experience ...

There's been plenty of speculation touting the death of outbound marketing. But a recent survey reveals the speculation to be greatly exaggerated. In fact, outbound marketing is still efficient for ...

For 22 years, I was the principal salesperson for the agency I founded. I focused primarily on building a sales pipeline via inbound marketing, as I personally despised outbound sales. Three years ago ...

Inflation, recession fears, supply shocks and consumer demand shifts—these economic headwinds have become front-and-center concerns for companies as they begin tightening their belts and slashing ...

Whats the difference between inbound and outbound marketing, and can they be combined into a winning digital marketing strategy? We asked the experts. The digital marketing world changes every single ...

The first day of the week-long Strategy & Planning Series focused on using data to determine the right balance of inbound and outbound campaigns and improve the performance of the funnel. Many B2B ...

Improving the productivity of outbound sales is always a challenge, but with a little thought and technology, organizations can enjoy significant improvements. By analysing call lengths, we can ensure ...

Have you received a call, email, or direct mail about a specific promotion? These are forms of outbound lead generation where businesses initiate the conversation with their target audience. Many ...

While historically, many enterprises have viewed outbound calling as an expense, recent research revealed organizations cited digital/voice channels as important to improving the customer experience — ...